Should you hire a graphics company to unleash your business growth?

In our previous post we looked at Canva business graphics. Canva is a great tool to use if you want to create graphics on your own and if you are on a budget you can use the free Canva version. A graphic designer you use will most likely use Canva as their software for graphic design.

While using Canva to create designs on your own for social media, business cards and presentations, you will most likely need to hire a professional designer for more complex tasks such as exhibition graphics, direct mail and display posters.

Why You Should Hire A Graphics Company for Your Business

If you’ve had difficulty finding a graphic design company with a solid reputation, you aren’t alone. With thousands of companies vying for your business you’ll have no problem finding a graphic design company that fits the needs of your business.

For some taking care of your own graphic design is possible, but for many the talent isn’t there and you will need to look for a graphic design company that can fill your needs. Hiring a professional to do your graphic design work takes much of the guesswork out of it. They know what works, what factors to incorporate in the graphics and what doesn’t work.

When you hire a graphics company, look to your graphic design to brand your business. Many companies have a logo that becomes their branding image. For example, the McDonalds arch, or the Nike checkmark.

Almost everyone knows these logos. But do you know that the logo for Facebook looks like? It’s important to have a logo that people remember and that customers gravitate towards because of company or brand recognition.

You should be aware, that changing a logo can negatively affect your business, and how your customers think of your business. Therefore, it’s advised that you do not change your logo unless it is absolutely necessary.

If you decide to do your graphic design on your own, programs like Adobe Photoshop or Canva can be real helpful. They have all kinds of fantastic tools within them, allowing you to create any design you wish. If you aren’t familiar with these programs you find plenty of help books to aid you.

Graphic designs should follow visual rules for line, color, shape, textures, volume, value, tone, and form. Your design needs to create a center of interest along with unity and harmony.

Good balance will provide visual weight and establish importance. The size of your graphic is important to. While it needs to be large enough to be visible and notable, it should not overpower all your correspondence, print material, and website.

Graphics play such an important role in all aspects of your business. It’s important to never underestimate their value. The most successful businesses know how to maximize their graphic value.

If you are unsure of how to accomplish this task on your own, hire a graphics company. Turn to graphic design professionals who know and understand their industry and how it applies to your business. There are plenty of talented professionals who can help make your business the success it should be.

How Exhibition Graphics Can Promote Your Company

If you’re participating at a trade exhibition, it’s important that you stand out against the many participants. Your competition at the trade show will be at a local, regional, even national level.

You’ll need to convince the potential consumer that your business is the best choice out of all competition at the trade show.

Smart businesses will look to professional exhibition graphic providers to create that distinction. Exhibition graphics are another reason to hire a graphics company.

They have several products that can help you achieve this distinction:

1. Work with a professional graphics company to create panels and posters, containing your trademarks, business names, logos, and others exhibition graphics you may want to use. The experience these companies bring to the table are worth the cost.
2. Promote and display your exhibition message either with a pop up exhibition stand or rollup banner system. Both methods are easy to set up and tear down, and they are also easy to transport and store after the event. They generally come in a self contained container and they take up little room for storage. In just a couple of minutes, they can be up and ready to use.
3. A professional graphics design company who specializes in exhibitions will have the necessary skills to create posters that contain a slogan relevant to the event. For example, your posters might reference the date, time, and specific event details for the exhibition. They will be skilled in producing a product with a message that is relevant to the exhibition event.
4. Whether a free standing area or shell scheme, when an exhibition graphics are well designed and display units create a professional look, it reflects positively on your company and you should expect to draw interest from visitors at the exhibition or trade fair.

Trade shows and exhibitions are commonly participated in. In fact, they are one of the best methods of exposure available to your business. You might consider participation in more trade shows or exhibitions if you see good results and you see that visitors are converting to paid customers. Don’t overlook the power of advertising and exhibition graphics in the promotion of your business and what it is you have to offer.

Since these graphics are highly specialized, it is recommended that you hire a graphics company. Stay with a professional graphics team and get the finished product that you can benefit from the most. Exhibition graphics can play an integral role in promoting your company and you can enjoy the long term benefits.

Using Graphics in Your Direct Mail Will Increase the Responses

Did you know from the minute the recipient gets your direct mail out and opens it, there are only 10 seconds where he or she will decide whether to continue reading it or throw it in the trash. During those 10 seconds your recipient’s eyes become fixed on the images and headlines. They never look at the body for even a split second.

Before your reader ever notices the text you’ve written, the reader sees the photos, the clipart, and the drawings.

Once you understand the effects graphics have on flow of the eye, you can increase your response to direct mail outs by getting the reader’s attention.

• The reader’s eyes will follow the direction in which the illustration is focused.
• If something in the illustration points the eye usually will follow in that direction. For example, if a woman is wearing a vertical striped blouse, the eye will follow those stripes.
• Place the captions as near to the pictures as you can.
• Captions need to be below the picture or to the right. They should never be to the left or above the picture.
• You can capture and expand your readers view so he/she scans the whole page rather than just a small section.
• At the far left of the page put a commanding picture to draw the reader’s eye and therefore expanding the readers view to take the entire page in.
• If you have pictures with people in them put them to the left and the eye will be drawn to them.
• Put color pictures to the left and black & white pictures to the right.
• Never put an eye grabbing picture on the bottom of your page because it will draw your reader to the exit point.
• Studies indicate that 80% of eyes will go to a vertical shape then a horizontal shape.
• Readers will see circled areas before they will see square areas.
• A burst will immediately get the attention but it can backfire by causing a distraction.
• People will read within a border before they read the open tex.

If you want to increase the response to your direct mail, using these tips will certainly help. Direct mail outs can be a powerful tool when used properly. They can also be an expensive form of advertising so you won’t want to waste your ad budget.

To create great direct mail outs that get great responses, hire a graphics company that specializes in direct mail campaigns.

How Graphic Posters Can Help Maximize Your Small Business

The global economic uncertainty has had its toll on many businesses, but smaller companies have especially suffered. The crunch in profits has led to a reduction in the financial resources available for marketing, advertising, and promotions, almost always the first place costs are cut. Think graphic posters – you’ll be amazed at how they can help maximize your small business.

In fact, the graphic poster is one of the best tools in an environment that is volatile. Posters have been around for decades and have long been recognized as one of the most effective promotional tools out there for small business.

Let’s look at some of the advantages of a poster:

• Small businesses put posters up where they will be visible to people repeatedly. When seen over and over again the posters tend to stimulate interest in the minds of those who have seen them and that initiates action.
• Posters are a cheap promotional tool. In fact, they are one of the cheapest at your disposal, making them ideal for small businesses. Cut your costs further by finding a discounted printing service provider.
• You can easily customize posters for all budget sizes as well as initiatives. You can also use your poster campaign as a bit of a teaser about what’s to come.
• With a few simple software programs such as MS Publisher, or Adobe Photoshop, you can customize the design of your poster.
• The beauty about poster marketing is that it can be highly targeted so your posters will only flood where your potential customers can be found.

Just as real estate is all about location, poster success is all about the placement of those posters. Posters should always be placed at eye level and they should be placed in areas where traffic flow naturally comes to a stop. Place your graphic posters in areas where a number of people hang around.

Graphic posters are a good form of advertising for small businesses. It’s cost makes it a choice for even those small businesses that have tight budgets. Hire a graphics company and you can rely on graphic posters to get you the type of response you need to help your business grow and prosper.

During slow economic times, the graphic poster is an affordable form of advertisement that offers a lot of bang for the buck, so don’t overlook this tried and true marketing form for something more costly, newer, and less effective.

Hire A Graphics Company

A business that requires exhibition graphics, direct mail and display posters are three top reasons why it’s worth the money to have an expert in graphics design working with you.

Hire a graphics company who creates high quality work is a sure fire way to ensure you always enjoy maximum value for your efforts.