In the world of Internet Marketing, the old adage, “If you build it, they will come” is not true, even though it would be a lot easier on all of us if it was! Traffic generation is the lifeblood of any Internet business, and this post will cover some basic low-cost methods to help get you started to optimize your website.

The tactics are not intended to provide a complete list of step-by-step directions on how to optimize your website, but as a guideline to help you develop the strategies that will work best for you in your business.

Much has already been written on this subject. To provide detailed instructions on each of these tactics in a single post would be nearly impossible, and require a great deal of time – so we’re going to cut to the chase so you can start generating the traffic you need to dominate your niche.

Are you ready to take charge and build explosive traffic to your website?

Let’s get started!

Produce The Kind of Content Google is Looking for

If you want to optimize your website and have content that can be easily found in the search engines, you need to build it first and foremost to provide value to the readers, but you also want to make it easy for the search engine bots to crawl and index. SEO is a complex subject, so we won’t be going into a great deal of depth here, but you’ll have enough to get started.

The most important thing to remember is that Google is a business with customers to keep happy as well. They want searchers to be able to find what they are looking for, without having to spend too much time looking for it, so they are constantly changing the way they rank things – and giving highest priority to quality.

The days of being able to stuff keywords in to your page and get a high ranking are long gone, and we will not see them again.

Adjust your strategy like this:

• Craft content that establishes your expertise. You want and need to become a valuable, trustworthy, credible resource for your audience.

• Create content that separates you from your peers. You can’t be just like everyone else – or your audience will stop paying attention. Focus on creating value, offering a different point of view, etc. Whatever you do, make sure you know how you are different from the competition, and make sure you communicate that to your readers.

• Create content that leaves your readers asking (and coming back) for more.

Great content to optimize your website takes time to develop. The more time you spend working on a piece to ensure it is high quality and fits the requirements above, the higher return on investment (ROI), you can expect to see in terms of traffic and links.

Content doesn’t have to be lengthy, but it has to be a big concept, or else the content won’t work. Focus on your concepts, and let the content follow as determined by the concept.

Let’s look at an example:

One marketer spent 30 to 40 hours crafting a single page 25-point usability checklist PDF file. That content produced massive amounts of traffic, and even three years after the original publication sill brings nearly 50,000 unique page views a month.

Other marketers out there could easily produce similar content in a couple of hours, but the difference in time and focus can be what turns you into a “thought leader” and separates you from the competition.

Produce the Content on a Regular Basis to Optimize Your Website

Google, and the other search engine giants give points to a website that is updated regularly.

Why rank a website high if it hasn’t been touched in months, or even years?

Content to optimize your website needs to come out regularly – whether it’s multiple times a day, a week, or month. It gives readers an expectation, gives you more SEO opportunity, and gives search engines more content to rank, which increases the chances of a high ranking of at least one page on your site.

Answer Specific Questions

The more specific you make your content – the more likely you will rank for searches related to the topic.

Target Your Content with Keywords

While keyword stuffing is a definite thing of the past – it doesn’t mean you need to neglect keywords completely. Since search engines are using semantic search – focusing on user intent rather than the words themselves – to improve accuracy of results – it means you need to adjust your keyword strategy to do the same thing.

It’s not just keywords anymore. Google “understands” the query and adjusts results accordingly. Don’t write your posts around specific keywords. Write them around specific concepts to optimize your website.

This way, you have the potential to rank for hundreds – possibly even thousands – of keywords at a time.

Most of the traffic you earn for any page on your website will come from keywords you weren’t trying to optimize your website for. You don’t have to rank number one to get traffic. Even the best keyword tools won’t show you all the potential keywords you can rank for.

Go for the more specific keywords because people aren’t searching for broad terms anymore. Consider things like: Time and Date, Price and Quality, Intent, and Location. Look at related Google searches, and work those terms naturally into your content.

For example:

If you were writing a piece about SEO tools, there’s a lot of competition, and it’s going to be hard to rank for the broad term.

Instead, focus on something like:

• Free SEO Tools/Fastest SEO Tools
• Top SEO Tools 2025
• Buy SEO Tools / Find SEO Tools
• SEO Tools Online / Canadian SEO Tools

Then, when you do Google search for SEO Tools, scroll to the bottom and look at related searches to find things like:

• Best SEO Tools
• Google SEO Tools
• SEO Tools Plagiarism

When you write content for your audience instead of for the search engine, these keyword concepts / phrases will more than likely end up naturally in your content.

Go Beyond the Content on the Page to Optimize Your Website

On-page SEO matters, too. You need to tell the search engine what the page is about – and doing so will also improve content readability and user-friendliness.

On-page SEO covers things like:

• Static URLs
• Proper title length: <75 characters
• Robots.txt file that doesn’t block bot crawlers
• Fast page loading time
• Responsive design
• Etc.

Don’t Miss on How to Optimize Your Website

Make sure to read this post “How to Get Free Traffic Generation to Skyrocket Website Optimization“. Also learn more about how to optimize your website by connecting with me on Instagram.