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Tag: mobile friendly website

  • Yes It’s True – Your Business Content needs to be Mobile

    Yes It’s True – Your Business Content needs to be Mobile

    It’s not often one gets the opportunity to get in on the ground floor of one of the trends of the century, but it’s important to realize now that mobile internet marketing is still new enough to allow you to do so. So what, exactly, is it – and what do you need to know before you can decide how much to integrate mobile marketing into your sales funnel and overall business content plan?

    Before you dismiss mobile internet marketing as just another fad, you might want to consider this: Earth’s inhabitants have been estimated at around 6 billion but there are almost 5 billion documented, active mobile subscriptions. (Compare that with only 1.2 billion Personal Computers on the planet!)

    That’s almost 70% of the planet’s inhabitants with access to a mobile device of some sort.

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  • Mobile Marketing gone bad… and learning how to fix it

    Mobile Marketing gone bad… and learning how to fix it

    Welcome to Mobile Marketing Danger Zones, where we’re going to discuss mobile marketing gone bad … and how to fix it.

    If you read my blog posts on mobile marketing, you probably have a pretty clear sense of why you need to use mobile marketing in your business. You might even have some ideas about how to implement a mobile content marketing campaign, but it can be a minefield out there if you’re not careful.

    How to fix Mobile Marketing Gone Bad

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  • Check It Out – Money with Mobile Apps and Ads

    Check It Out – Money with Mobile Apps and Ads

    You can be more direct about earning money with mobile apps and advertising. That forum or mastermind group you’re involved with can be a great place to market your app or offer it free in exchange for sign up – just make sure you’re not violating the forum rules by promoting it!

    Usually, however, there is some provision in better forums for helpful self-promotion: A “special offers” section or allowed links in signatures or bio boxes. (Remember that a signature is often the first place where people will look and click, if you include a linked signature tagline such as “creator of the Cute Pup Pic app”.)

    Your Facebook page, your blog and press releases to targeted directories are also 3 essential places where you’ll want to promote your new app to make money with mobile apps and ads.

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  • The Truth About How to Create a Successful App

    The Truth About How to Create a Successful App

    If your subscribers primarily use Smartphones such as the iPhone or the Android (“Droid”), you need to be aware that apps (applications) for these mobile devices is a huge marketing success story. Find out create a successful app.

    You can be as complicated and technical or as simple as you like, when it comes to creating apps… but before we get into methods for app creation (and differing alternatives), let’s examine what makes a thriving app.

    How to create a successful app

    Again, the answer is all in:

    • How well you know your market
    • The thoroughness of your research

    Start out by asking yourself:

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  • Do You Need to Test Your Mobile Content Site

    Do You Need to Test Your Mobile Content Site

    This post is part three in a series on mobile content marketing. We’re going to take a small diversion in this series now and enter into a subject often ignored in the world of mobile marketing: And that is why you need to test your mobile content site.

    How your site works on mobile is an important part of your mobile content marketing. If you test your website in your mobile and discover it doesn’t display properly or takes a long time to load, how can you tell exactly what you have to fix?

    Let your market give you your biggest clues, before “getting technical”. For example, check out this comment by a Saudi Arabian high school student:

    “Yes today I use my cell phone only for calling – because my cell phone today doesn’t do anything else well enough to be useful. Nothing I have to hunt and peck for through 6 levels of navigation is worth using.”

    Particularly note that last sentence, because it may tell you why your website is not mobile friendly.

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