Mobile use in the 21st century has taken on a life of its own. People are now not only making and receiving phone calls on their mobile, but also continuously checking email, social media sites and text messages. Learn how to understand mobile content.
A growing contingent also watches TV on their mobiles too, as well as browsing more internet sites (thanks to increasing awareness of the need to be mobile-friendly and the mobile industry bending over backwards to lure the population away from PC‟s).
Almost everyone on the planet has at least one mobile device – 70% being the latest combined estimate from data analysis sources.
In short, people have become mobile addicts. Mobile phones in particular are “more important than toothbrushes”, as one Facebook user recently put it.
Once you realize this, you also realize it is more imperative than ever to “go mobile” with your marketing. You may be missing a huge, lucrative segment of your market, should you continue to ignore the necessity of mobile content in your sales funnel.
