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Tag: AdWords tips

  • How to Plan and Profit from Facebook Advertising

    How to Plan and Profit from Facebook Advertising

    The Lowdown on Facebook Advertising

    Facebook is in millions of homes around the world. In fact, it has more than 500 million active users. (An active user is someone who has been on the site in the past 30 days.) That’s why we are covering Facebook advertising.

    On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.

    While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.

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  • Little-Known AdWords Tactics: How to Pay $0.10 When Others are Paying $1.00

    Little-Known AdWords Tactics: How to Pay $0.10 When Others are Paying $1.00

    Imagine paying $0.10 cents per click, while others are paying $1.00. How easy would it be to dominate your market when you’re playing with those kinds of numbers? In this article you’ll learn a bunch of little-known AdWords tactics that will help you increase your ROI and reduce your CPC.

    What Nobody Told You About the AdWords Tactics of Quality Score

    AdWords has changed and Quality Score is the name of the game. If you have a QS below 8, forget making the big bucks in AdWords.

    Instead of optimizing for conversion, optimize for Quality Score. Am I saying you should blow your sales page for the sake of Quality Score? In a way, yes, I am. You should absolutely still pay attention to your conversion rate – But that comes second to your quality score.

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