Should you post on X (Twitter)? Tweeting on X with links to your website is a great strategy to drive organic SEO traffic to your site and grow your business.

When you post your website links on X, you drive traffic to your website when the reader clicks the links. Also, Google will crawl your X account for indexing.

In today’s post I will share how to create an X account and write great posts to grow your business.

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Create Your Presence for Organic SEO Traffic

Go to X and sign up, where you will enter your name, email address, and create your username and password. Before you enter the information, consider about how you want to present yourself.

If you have other social media profiles online, make sure your X profile matches the presence you’ve already setup. This promotes brand consistency and helps with people learning your identity and recognizing it wherever they see it.

Personalize Your Profile for Organic SEO Traffic

Fill out your bio. Be concise, direct, and clear. You only have 160 characters to work with. Put your best foot forward. Personality will help you build more followers. Include your website’s URL. Add your location – some X users will find you based on your specific location.

Make sure to add your website’s URL to your profile if you want to increase your website’s organic SEO traffic.

Do not opt to “protect tweets” if your primary goal is connecting with customers and other people – this keeps your profile private and does not allow Google to crawl your profile for indexing purposes.

Add a background image to your profile. You can use a custom graphic you’ve created to promote your brand or match with your business colour scheme, or one of the options already available on X.

Choose your profile image – your face is a good one to use here, unless you’re trying to establish a corporate account separate from your personal brand. If you’re going to have many people updating it, opt for the logo.

Invite Contacts to “Follow” Your Brand

Part of the setup process will entail suggesting people to follow. Some of the people may follow you back – but to get the ball rolling, invite everyone you already know to connect with you there.

You have the option to import email contacts, so even people you know but haven’t connected with on X yet, can be followed.

You can also get followers by:

• Embedding your X widget on your website
• Telling your email subscribers
• Adding the X handle to your email signature
• Linking to your Facebook account
• Adding your X URL to print media such as business cards

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Don’t Over Promote for Organic SEO Traffic

Today, X seems to be one large advertisement for thousands of businesses. While promotion is okay, the key to this social network is to talk to people. Interact with customers.

Create content that helps position you as an expert and trusted source of information in your niche for organic SEO traffic. It’s okay to promote yourself – but you should be sharing content from others that will be helpful for your audience, and communicating directly with your audience more than you’re promoting anything that originates with you.

You can include links in your tweets, and use a URL shortener like bit.ly to reduce the amount of characters it takes up in your tweet. Plus, with tools like Bit.ly, you can track how many people click the link, as well.

While bit.ly is a great tool to use to shorten links, for your own website links I do not recommend using it. Bit.ly will get the credit with the link from Google and not your website. For organic SEO traffic points, do not use Bit.ly. Use Bit.ly only for links to other websites that you have no affiliation.

When you posts to X make sure that a lot of your posts have links to your website. Every time you have a new blog posts released, post it on X.

For older blogs, post these on X as well. While some of your older blog posts will have outdated content, post the evergreen blog posts to your X account for your organic SEO traffic to grow.

Advertise

Consider running an ad on the X platform to help you gain followers and exposure for your products/services. It works much the same way Facebook ads and Google AdWords work.

Measure and Adjust as Necessary

Use both the X Analytics tool and Google Analytics to take a closer look at the interactions and see how any ads are performing. Look at the re-tweets and other metrics to see how far your message is reaching, and to determine your influence on the network.

If you see a ad is not doing well, re-work it. If you see a certain type of post, or posting at a certain time of day is working better for you, remember that as you move forward. Make it a point to look at these numbers every week, or every month, and make adjustments.

Once you find something that works – don’t assume it will continue to work that way for you forever. Continually make adjustments to fine-tune your X marketing strategy.

Avoid Making These Mistakes

Not Learning the Lingo

A “tweet” is a message to everyone who follows you.

An @ message/@ reply is a message to a specific person, but everyone can see it.

A “direct message” or “DM” is a private message between people on X. People must follow each other to DM.

A “retweet” or “RT” is a tweet that’s being passed on. This is a great way to build relationships and connections on X.

Ignoring Etiquette

Don’t use abbreviated language like you see in texting. Thank people for re-tweeting you. Thank people when they recommend you as someone to follow. Stay up on etiquette practices, because they evolve constantly.

Tweeting Too Much

Tweeting every move you make is annoying. Leverage the power of the network by communicating openly and personally. Respond to comments, both negative and positive, publicly. Tweet often so people know you’re there and listening, but don’t constantly push out tweets just to tweet.