Online Marketing Solutions to Grow Your Business
Welcome to Mobile Marketing Danger Zones, where we’re going to discuss mobile marketing gone bad … and how to fix it.
If you read my blog posts on mobile marketing, you probably have a pretty clear sense of why you need to use mobile marketing in your business. You might even have some ideas about how to implement a mobile content marketing campaign, but it can be a minefield out there if you’re not careful.
Keyword research plays a critical role in your success. Here are five fun and interesting keyword search tools to check out.
Visit business.google.com/uk/ad-tools/keyword-planner. Enter your keyword/keyword phrase in the space provided, hit submit and you’ll see a list of results including competing keywords and suggested keywords. This can be the first place to go on your quest for those all-important keywords and keyword phrases. The Google AdWords tool is free.
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Quality SEO links is one of the key ways search engines are able to place a value on your website. We’ve discussed back links in an earlier posts but did you know there are actually several different types of links? Some have more value with the search engines than others.
The eight types of linking, for SEO purposes, are:
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You have 2 twin goals to keep in mind with SEO:
You’ve realized by now that good SEO is not as natural as breathing – but it should be natural. And what is more, it should feel natural to your reader – and the editors checking Google and Curlie Search Engine/directory submissions.
It should all boil down to one crucial element: Did the potential customer browsing your website find exactly the sort of content she expected to find?
One final factor to keep in mind: Don’t listen to anyone who tries to pressure you into abandoning your basic SEO for the latest craze.
See what works – and if it ain’t broke – don’t fix it!
Are you looking to understand how Google’s algorithm works? What about the testing and tracking tools to see how you are doing with the algorithm. Let’s find out.
In May 2007, Google sent out a press release about it’s new “Universal Search” function, meant to provide the best answer when Google’s response choices could be ambiguous at best.
In other words, if you input “Pink” into your Google Search text area, do you get bio results for the singer, Pink – or do you get information about the colour pink? With Universal Search, you supposedly get a “single, integrated set of search results” that offers you your “best answers”.
It has been in effect for many years now. What does it mean for Internet Marketers?
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