It’s not often one gets the opportunity to get in on the ground floor of one of the trends of the century, but it’s important to realize now that mobile internet marketing is still new enough to allow you to do so. So what, exactly, is it – and what do you need to know before you can decide how much to integrate mobile marketing into your sales funnel and overall business content plan?

Before you dismiss mobile internet marketing as just another fad, you might want to consider this: Earth’s inhabitants have been estimated at around 6 billion but there are almost 5 billion documented, active mobile subscriptions. (Compare that with only 1.2 billion Personal Computers on the planet!)

That’s almost 70% of the planet’s inhabitants with access to a mobile device of some sort.