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  • What You Need to Know to Get Started with An Info Product Business

    What You Need to Know to Get Started with An Info Product Business

    Get Started with An Info Product Business

    Why should you consider an info product business over a traditional business?

    Traditional businesses require a lot of overhead to effectively run and manage. You generally have to pay for office space, warehouse space, inventory, and a storefront. You have employees who require a paycheck and benefits. You have to pay for products, or create your own from expensive raw materials. You also have to deal with packaging and shipping.

    The info product business actually has many great benefits over selling physical products:

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  • Standing Out With Your Blog In a Crowded Room

    Standing Out With Your Blog In a Crowded Room

    Structuring Your Blog Posts

    Are you looking to find out about standing out with your blog? Got a topic? Got a point? Got a headline? Good. Now you’re ready to write.

    This post continues the previous post on You Have Your Blog, Now What? If you have not read that post click here.

    There are a lot of writing programs, suggestions, and systems out there, many of which are quite good. You can spend some time investigating them, but here’s a quick rundown of approaches I’ve used with excellent results for standing out with your blog:

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  • You Have Your Blog, Now What?

    You Have Your Blog, Now What?

    You Have Your Blog, Now What?
    Introduction

    So you have taken the plunge and you’ve got a blog of your own! Either you set it up yourself or you hired someone to do it for you. You’re convinced that blogging is going to bring you new customers, make you look like an expert, and generate lots of sales. You may even have an idea or two for what you might possibly blog about. You Have Your Blog, Now What?

    But getting a blog set up and posting on it isn’t the half of it. First of all, you need to deal with the fact that blogging isn’t just a one-shot deal. Adding a post every once in a while won’t get you the results you’re hoping for.

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  • Check It Out – Blogging 101: Effective Use of Images

    Check It Out – Blogging 101: Effective Use of Images

    Why Add Images to Your Blog?

    Let’s talk effective use of images. Grab a copy of the White Pages off your shelf – if you still own one! – and flip open to any page.

    Where does your eye go first? Are you pulled into the content? Do you want to read more, or are you tempted to simply slam the book shut and stick it back on the bookshelf?

    When visitors come to your website, you have a choice. You can make it inviting and pleasant, or you can make it just about as appealing as the innards of the phone book. The only difference? Effective use of images.

    Images – photos, illustrations, or other graphics — are often the first thing visitors look at. If the image is compelling, visitors stay to check out the text. If the image is poor quality or unappealing – or non-existent! – visitors leave. It’s really that simple.

    Here are some ways effective use of images enhances your blog:

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  • How to Plan and Profit from Facebook Advertising

    How to Plan and Profit from Facebook Advertising

    The Lowdown on Facebook Advertising

    Facebook is in millions of homes around the world. In fact, it has more than 500 million active users. (An active user is someone who has been on the site in the past 30 days.) That’s why we are covering Facebook advertising.

    On November 6, 2006, Facebook launched their advertising program. “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,” Zuckerberg announced.

    While Facebook ads work much the same as other PPC or Pay Per Click ads do, there are a few significant differences.

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