Website optimization strategies for traffic is the pre-requisite for any successful business. Just like how a typical brick and mortar shop needs people walking around to see their shop, an online business needs eyeballs as well.

The problem is that for many new entrepreneurs, they lack the financial budget nor know how to generate tons of traffic for their businesses.

And then in the early internet marketing years, a group of people came up with the term “SEO Marketing” and this has been the forefront for free traffic generation till today.

Let’s dwell deeper into this amazing phenomenon of website optimization.

SEO Marketing Strategies

SEO marketing strategies (Search Engine Optimization) are a method of generating traffic for your online business without any cost. Created early in the web 2.0 era, this method has been used ever since from marketers around the world to create online traffic streams till today.

One of the good things SEO marketing is that it has the ability of creating passive traffic. Which means, you’ll be getting traffic without having to actively be there. (We will see how in this blog posts).

This seems like the ultimate choice especially for marketers who are on a shoestring budget. The essence of SEO marketing is that traffic generation relies on the optimization of web content to draw free traffic through search engines such as the big “G” (Google).

Google is the biggest search engine in the world with millions of searches going on daily. By tapping into SEO, you will be swimming in loads of traffic.

Getting Your Page on the First Page of Google

SEO for website optimization is essentially the art of getting your page on the first page of Google for search terms relevant to your online niche business.

Let’s say you are in the dog training niche. Hence, when people search for terms like “dog training tips” or “dog training guide”, you want your web page to appear on the first page of the search results – And that is what SEO is all about!

The better you are at SEO, the more traffic and hence, more sales you will get. Of course, if you have a huge marketing budget you can spend it all on advertising and totally forego SEO, but if you are on a shoestring budget, you can always tap into the powers of SEO to get tons of free traffic!

Google ranks how relevant a website is to its searches in terms of key metrics such as data on clicks, impressions, CTR, and average position for each keyword. By boosting your key metrics, you stand higher chance of getting in front of the search engines.

Facebook has high score with key metrics, meaning it is one of the most highly sought after and visited websites on the web. When you first start you website, you probably have a low score.

So it will take some time to build your page score for website optimization, but with these methods I’m about to show you below, building page rank will become a walk in the park!

Keyword Research for Website Optimization

Keyword research is an essential part of SEO.

You will need to find what keywords are the most sought after in your niche and target them in your web content.

That way, when the majority of people search for something on the net, everything will lead to your website.

The best place to do your keyword search is at Google Adwords Tool.

The winning formula for good keywords are:

1) High search volume
2) Low competition

As a general rule of thumb, getting about more than 1000 organic searches a day is a good bet for a highly searched keyword.

These keywords and key phrases will then be targeted to draw you massive free traffic via SEO for website optimization. There are also long tail keywords which are longer key phrases with less search volumes but virtually no competition. These should be targeted as well.

SEO Basics for Website Optimization

As mentioned earlier, SEO is the art of getting your web content highly optimized so that Google “likes” it.

So how do we optimize your website?

There are two type of optimization techniques: Onsite optimization and Offsite optimization.

Onsite optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches.

Offsite optimization deals with interactions with websites outside of your own. This could be in the form of getting back links or social interactions, which we will go into more detail later.

The SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team who constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front.

People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!

Onsite Optimization

As mentioned earlier, onsite optimization deals with the things you can edit on your own website to make your web content more likeable by Google.

The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it for great website optimization.

For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph and also at least once in the body.

Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases).

Also, onsite linkages is highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient.

One more thing about on site SEO, people say that images don’t contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts.

Stick to these good practices and you’ll be on your own to free traffic.

Offsite Optimization

Offsite optimization deals with the stuff outside your website that can contribute to SEO. One of the main components of offsite optimization is getting backlinks.

Backlinks is one of the main components of offsite optimization.

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. The key is to get as many high page rank, RELEVANT websites linking back to you.

Quality over quantity, nuff said.

So it would be a good idea to scout around your competitors websites and request a link exchange.

Another important component is social interactions. Like I said, Google’s algorithm changes from time to time, and recently they implemented a new ruling that social interactions are important for SEO. This could be things like sharing on Facebook, Twitter, comments etc.

The world is connected to everywhere now, not a stand alone component.

Want to learn more about website optimization?

To learn more about website optimization read this blog post: “Check It Out – 10 Quick And Powerful Website Optimization Tips“.

You can also connect with me on Facebook. Join me here to learn about website optimization.