For the most part, business marketing involves graphic images. Today’s world involves digital images and many business owners today are turning to Canva to create their online images. In the following post, we’ll learn how to use Canva images to tell your story for success.

Images and graphics are key to telling your story. Business graphics are powerful tools that are sometimes overlooked.

How to Use Canva Images to Tell Your Story

You will need to decide where you will undertake graphic design projects on your own with Canva or hire a professional that has experience in working with graphics.

Your images will enhance your story, whether that story, your advertisement, your press release, and any other written correspondence your company partakes in.

There are things that work and things that don’t when it comes to Canva images. Quality is important. Choose and use Canva images that are of good quality. Never use Canva images that are unclear or that do not look professional. After all this is your company that’s being reflected.

You should also not place an image just to place one. Too often, a business will grab an image just to place an image in their story. That’s not a good idea. You want your Canva graphics or photo images to be relevant. When you do this, you’ll discover a much higher readability from the beginning to end of your story.

If you have a logo be sure to incorporate it into all your print material. Product and company branding are both important and can be easily achieved using graphics in your articles. Brand and company recognition can lead to an increase in revenue so learn how to get the most out of it.

Don’t be afraid to use Canva images and incorporate relevant Canva graphs and charts into your story. They can bring added value and interest. Just don’t make them too complicated, as that will have the exact opposite effect.

Every business has all kinds of different print material including:

• Press releases
• Advertisements
• Business proposals
• Website content
• Newsletters
• Direct mail outs
• Brochures
• Business cards
• Forms
• Interview coverage

Each form of print will tell your story in a different way because each type of print has a different function and purpose. It’s important to match your graphic usage appropriately and to learn how to make the most out of your Canva graphics when you do incorporate them into your print material.

This isn’t always as easy as one might think it is. Many times it’s worth the money to have an expert in graphics design working with you to ensure you always enjoy maximum value for your efforts. Stay competitive and use Canva images and proper graphics in your print material.

Designing a Business Card With Graphics

Whether you have a company or you are a freelancer, your business card is critical and how professional your business card looks can make or break your business. After all, it is the first contact you may have with a potential customer.

There are all kinds of business cards you can choose from, or you can design your own. Many are not aware of the importance of putting good graphics on your business card. Too often a graphic design is grabbed just to fill space, which means you miss an opportunity to leave a lasting image with the person(s) who receives the card.

The graphic on your business card should be associated with your business, with you, or with what you do. Graphics are a great way to brand a company, product, or person.

Your business card is a bit like your portfolio but the mini version. It tells the recipient what you do and how they can contact you. Many times business cards are kept by the recipient for a very long time. When you use the graphic right it’s likely that the recipient will make the connection and instantly or almost instantly.

Once you’ve chosen your logo or graphic you will need to decide on the paper you will use, colors. Your options will depend on whether you are going to print your own business cards or have them printed professionally. Try not to choose a paper that’s too busy because it can be irritating and your business card just might land in the trash.

Your business card should include your logo or graphic, company name, your name, your title, phone number, email address, website, mailing address, and slogan or catch phrase if you have one. The information on your business card should be clear and concise, and remember your graphic should be memorable to your business and create branding.

Many don’t recognize the real potential of a business card and tend to cut back on distribution to keep the cost down. That’s a huge mistake!

Business cards are an easy and affordable way to get your name and your business out into the community, allowing you to connect with like minded people, and potential clients or customers.

Next to the web, it has the easiest and most affordable method available to a business or freelancer to gain the exposure necessary to grow your business.

When it comes to your graphic – take your time, consider your message, and choose wisely the first time so you do not have to change your graphic later. It’s that important!

Why you should use Canva images? Business Proposals do Better with Graphics and Color

Many companies have their own unique branding, which often includes unique packaging, a logo, and other graphics that make them identifiable and recognizable. Many are not aware how important it is that this same recognition transcend across to business proposals. It’s a well known fact that business proposals do better when graphics and color are used correctly.

Color and graphics are recommended except when a customer forbids its use, which is rare. However, when graphics and color are used it is imperative that that sound judgment be used. Throwing some clipart or a colorful logo just because you don’t know what else to do will harm your business proposal not help it.

There are a number of factors that contribute to an excellent business proposal:

• Page layout
• Legibility through font choice
• Proper white space
• Good use of graphics
• Color

The latter two – graphics and color – are the most important of all the components involved in a good business proposal. There is some excellent research backing the use of color.

An independent study found there is a 73% increase in comprehension and a 78% increase in retention when color and graphics are used. A University of Minnesota study found when simple graphics were used the message persuasiveness increased by 47%.

Why do graphics have such an impact when combined with words? Some people learn better with graphics, others are skimmers so they are more likely to absorb content that includes graphics. When graphics are statistical in nature, they tend to carry authority.

Why you should use Canva images? Here are some ways to enhance your business proposal with graphics and color:

• When doing a business proposal always include your company’s logo.
• If you have a company color make sure it is incorporated throughout your document. For example, you can subtly including a line between text and header in your company color.
• Avoid the use of poor quality generic clip art. It will do nothing for your business proposal. Don’t add just to add. It needs to have value.
• Don’t use graphics that are too complex or high tech because you will frustrate your reader and lose them.
• Try to illustrate an idea in text graphically.
• Never put your graphics at the end of your document.
• Always consider your audience when adding graphics.

Business proposals are important document and they can be much more successful when you incorporate quality graphics and color into your business proposal.