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  • How To Make Your Marketing Viral

    How To Make Your Marketing Viral

    Going Viral: How to get the most out of your marketing

    Viral marketing has become a respectable and most importantly, very effective means of marketing among businesses worldwide – that’s if it is done correctly and respectfully. Find out how to make your marketing viral.

    Correctly and respectfully? What does that mean? It means not abusing the system. It means using viral marketing tactics to spread the word about your business, your product and your service without offending others or being self-serving.

    But, viral marketing is inherently self-serving, isn’t it? Well, yes and no.

    To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution.

    It has, for lack of a better word, an incurable need for attention.

    While viral marketing can be applied in a number of ways, there are 3 main approaches to make your marketing viral:

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  • What You Need to Know to Get Started with An Info Product Business

    What You Need to Know to Get Started with An Info Product Business

    Get Started with An Info Product Business

    Why should you consider an info product business over a traditional business?

    Traditional businesses require a lot of overhead to effectively run and manage. You generally have to pay for office space, warehouse space, inventory, and a storefront. You have employees who require a paycheck and benefits. You have to pay for products, or create your own from expensive raw materials. You also have to deal with packaging and shipping.

    The info product business actually has many great benefits over selling physical products:

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  • Standing Out With Your Blog In a Crowded Room

    Standing Out With Your Blog In a Crowded Room

    Structuring Your Blog Posts

    Are you looking to find out about standing out with your blog? Got a topic? Got a point? Got a headline? Good. Now you’re ready to write.

    This post continues the previous post on You Have Your Blog, Now What? If you have not read that post click here.

    There are a lot of writing programs, suggestions, and systems out there, many of which are quite good. You can spend some time investigating them, but here’s a quick rundown of approaches I’ve used with excellent results for standing out with your blog:

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  • You Have Your Blog, Now What?

    You Have Your Blog, Now What?

    You Have Your Blog, Now What?
    Introduction

    So you have taken the plunge and you’ve got a blog of your own! Either you set it up yourself or you hired someone to do it for you. You’re convinced that blogging is going to bring you new customers, make you look like an expert, and generate lots of sales. You may even have an idea or two for what you might possibly blog about. You Have Your Blog, Now What?

    But getting a blog set up and posting on it isn’t the half of it. First of all, you need to deal with the fact that blogging isn’t just a one-shot deal. Adding a post every once in a while won’t get you the results you’re hoping for.

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  • Check It Out – Blogging 101: Effective Use of Images

    Check It Out – Blogging 101: Effective Use of Images

    Why Add Images to Your Blog?

    Let’s talk effective use of images. Grab a copy of the White Pages off your shelf – if you still own one! – and flip open to any page.

    Where does your eye go first? Are you pulled into the content? Do you want to read more, or are you tempted to simply slam the book shut and stick it back on the bookshelf?

    When visitors come to your website, you have a choice. You can make it inviting and pleasant, or you can make it just about as appealing as the innards of the phone book. The only difference? Effective use of images.

    Images – photos, illustrations, or other graphics — are often the first thing visitors look at. If the image is compelling, visitors stay to check out the text. If the image is poor quality or unappealing – or non-existent! – visitors leave. It’s really that simple.

    Here are some ways effective use of images enhances your blog:

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