While some people would like to have you believe that email marketing will soon become extinct in the near future nothing could be further from the truth. By creating targeted emails for your list you will have a money making business.
There are many people that would like to have you believe the new way of communicating with friends and customers will soon be strictly social and skip the email marketing process altogether.
Let’s discuss why nothing could be further from the truth by creating targeted emails that shine.
Email Marketing over Social Media
While I will not deny that social marketing sites such as Instagram, Facebook, and LinkedIn are a great way to stay in contact with your crowd we still need to heavily focus on quality email marketing.
There is a lot of research on social media and many reports conclude that consumers that are active on the Internet if given the choice prefer promotional contact from retailers by email over of social media.
There’s also been tests and reports that have proven many times that email marketing still pulls much higher conversion rates when selling products to consumers than any other type of customer contact including all forms of social media.
Admittedly social media outlets are a great way to get subscribers on to your email list with freebies and premium bribes offered through the social media outlets such as Instagram and Facebook, following up with those customers is best done through direct response email.
Creating Targeted Emails
One of the most important new aspects of email marketing is making sure your content is highly targeted to your customer base.
One of the ways of being sure you are targeting your customer base correctly is with heavy experimentation and split testing of your content. You need to be creating targeted emails for your list.
Think about every email that you send to your customer list as if you were sending it to your mother or best friend. When you write like you’re talking to a single person or a small audience of good friends you’re going to connect with your customer list on a much more personal level.
Now that email marketing is been so popular for so many years many people that haven’t gotten a new email address in over five years are subscribed to so many darn email lists that is incredibly easy for your email to get lost in the crowd.
Because of this we need to make sure that your email stands out, and that you also build a relationship with your customer base.
Some of the ways that you can be sure you are creating targeted emails is by paying careful attention to things such as:
- Subject lines
- Email date and times
- Amount of free content vs. amount of pitching
The overall tone of deciding if you want to talk your customer in a professional or personal tone depending on the type of product and type of niche that you are marketing.
Segmentation Through Analytics
Most email marketing autoresponders nowadays come with highly targeted segmentation and analytical tools to help you do multiple different types of testing with your email list on every single email that you send.
In today’s world it’s incredibly easy to find autoresponders that will allow you to send an email on any given subject, and then in a few hours or even tomorrow pull report that tells you exactly which subscribers on your email list
- opened your email
- click date link in your email
- forwarded your email on to a friend
Can you imagine how powerful it is if you send an email to 2000 people and tomorrow you figure out that only 500 of those people clicked through to your products page?
With this information there are multiple different things that we can do. We can send another email to only the 500 people that clicked asked what they thought about the information presented at your website and to ask them to buy.
Another option is we can send a separate email to the 1500 people that did not click the link in your email and ask them why. You can now create some sort of urgency about a free report that’s going to disappear or a video that will only be posted for a limited time so they need to click today to get access.
By being able to give specific instructions to people based on what they did with the previous email that you sent them it is incredibly easy to steer your customers in exactly the direction and sales funnel that you wish them to go.
Generate Sales by Creating Targeted Emails
By making sure your content is highly targeted to your customer base you will generate sales with email marketing. Creating targeted emails for your list will put you in contact with the right readers who want to open your emails and buy your products and services.
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