Creating Effective Business Cards Flyers and Brochures Using Canva Visual Design

There was a time not that long ago where print specialists or professional artists designed and produced all of your print material. Today, there are a number of excellent do it yourself options such as Canva for creating graphics and while they aren’t likely going to be as good as having a professional design it for you, it can save you a bundle and it can certainly be acceptable for use.

Thanks to a number of different software programs such as Canva for creating graphics and print material creating your own business cards, flyers, brochures, and other print materials has never been easy. You have a number of choices when it comes to typeset, font size, and the graphics you use. In no time, at all you’ll have created a professional look and you have the freedom to let your vision come through.

However, everything is not always better. Sometimes taking on these projects yourself can result in less than desirable results. Let’s face it – not all of us have the skills to create quality materials.

Canva for Creating Graphics

These set of simple tips can help you create effective print material with Canva for creating graphics.

• Legibility
  One of the most common mistakes is choosing fonts that are hard to read. While there’s no need to choose a boring font like Times Roman, you should choose a font that’s easy to read.

• Readability
  Just as your copy should be legible, it should also be readable. Contrast, white space, repetition, proximity, and alignment are all important to making your copy easier to read.

• Use of Graphics
  Don’t be afraid to use graphics on your website. They’re a valuable tool. However, make sure that you don’t just choose graphics to fill space, ensure they are relevant, and memorable. Placement of your graphics is also important. If you have not designed a logo you should and it should be used on all printed material as well as on your website.

• You should use high quality graphics and photos. Poor quality can be fuzzy and unclear. That will reflect badly on your company since it will look very unprofessional when finished. Graphics that are too big or too small also reflect poorly on the finished product and your company. Canva for creating graphics let’s you create high resolution images so make sure to check your work and you’ll be fine.

One of the most underused, yet most powerful tools you have at your disposal are visual graphics. Take the time to understand how these graphics can benefit your company and your print material. If you are unsure how to get the most value from them look to the professionals.

Whether you create your own business cards, flyers, and brochures with Canva for creating graphics, or you hire a professional, the most important thing is making sure you just get it done.

Business Branding With Canva for Creating Graphics

Business branding is a phrase we hear often but what exactly does it mean. Business branding with graphics establishes a visible queue to identify products, services, or a company as a whole by customers and potential customers alike.

A graphics design is an effective way to create an association between a design and a product in the mind of the viewer.

Canva for creating graphics is a great tool to use for business branding. Canva has all the tools to incorporate your company branding with fonts, colours, images, dimensions, etc.

While words are certainly a powerful tool, when it comes to brand recognition graphics are far more effective.

You want your company, your products, and/or your services to stand out in the minds of consumers and a good graphics design combined with a good marketing campaign can do just that.

Look at companies like Apple, Nike, or McDonalds – three examples of branding through graphics. The ultimate goal for you and your business is to leave a lasting impression on consumers that over time require no words to know how you are.

Graphics branding should also extend to your packaging attracting attention and that graphic should be seen as attractive by the consumer. Look at Gillette or Venus products. You want to buy them just because of their packaging and you can pick them off the shelf by recognizing that packaging without ever seeing the name.

Your logo graphic needs to differentiate you from the competition, and if you are like most industries, there is plenty of competition. A recognizable logo is key to branding and to your business. There is lasting effect here and long term value as we’ve seen in the examples we already presented.

There are numerous mediums used to advertise businesses and it is well known that the use of graphics in advertising has lasting benefits to the company. Internet, print, and television ads all have the potential to have a strong impact. Proctor & Gamble is proof of the power of a good advertising campaign that creates recognition and loyalty to a graphic design.

Graphic Design for Powerful Online Branding

But it needs to go further than that – there has to be overall branding online. Professional graphics design companies have experience in creating superior graphics to create brand identity. Look at what the Walt Disney website has done or what Microsoft has done. Great example of how a solid graphic design can be powerful in your online branding.

Make sure to consider how much is involved in the branding for your business when you decide whether to create your own graphics with Canva for creating graphics or hire an agency.

When graphics are incorporated into online promotions, emails, newsletters, or other forms of online interaction they create a visual effect that the consumer is quick to begin to recognize when it crosses their path. Those same graphics can be incorporated into brochures, stationary, business cards, banners, and the list goes on.

If you want to reach a targeted audience, you need to reach them through a visual image. When that image is used throughout the business over time your business branding with graphics comes full circle.

Does Your Company Marketing Plan Include the Use of Graphic Logo?

Whether your business makes use of direct mail, a website, business cards, newspaper ads, or a number of other marketing options available to you, without a good plan you may be disappointed at the inadequate return on investment you receive.

It all begins with targeting your audience so you need to understand who that target market is. That way you can maximize your ROI. You also need to create brand identity and that’s where the use of graphics is important. Does your company have the look of a reputable company that consumers can depend on?

Do you have a logo? If yes, is that logo doing a good job in identifying your business and creating brand recognition? If you don’t have a logo or you don’t think it’s creating the branding effect it should then it’s time to get busy and either design your own logo or have a website design company do it for you.

A few things to keep in mind when creating a logo.

• Consistency is important across everything you do. There should be one logo that is used on all company correspondence. It’s this consistency that lends itself to branding over time.
• Your logo should be simple and easily identifiable.

• Some of the most recognizable logos are a single letter or symbol. Learn from the successful.

• Color is also important and how you use that color is even more important. The color(s) you use on your logo should compliment other company colors.

Should You Create Your Own Logo with Canva for Creating Graphics?

Canva for creating graphics and other visual design software are great resources for logo creation. However, it is also a good idea to hire an agency for the creation of your own logo.

It’s a big mistake to think that a little zig here and a little zag there and you have the logo your company will live with for the rest of its days.

There are many aspects involved in creating a successful logo. The quick fix of creating your own logo tends to be a disaster over time, and you also waste a lot of time.

When a logo is being designed all aspects of your company will be looked at and what it is your company wants to communicate about itself, including whether the company has a slogan that should tie to the logo. Logos are highly misunderstood, and not given the full attention they should.

Your logo can tie all elements of your business together nicely and it can definitely increase your return on investment when it comes to your marketing plan.