High Ranking SEO traffic results by using many different approaches – inbound links to your site from other websites, ranking at the top in Google search results, mobile ads, Google ads and more.
What are Solo Ads?
You’ve no doubt visited a website that offers a free report for joining an email list. Once the website owner grows the email list to a sizeable number of subscribers, say around 5,000 or 10,000, they may opt to sell solo ads.
When you buy a solo ad, you’re getting an advertisement in the email blast that goes out to all those subscribers with a link to your website. Each person who clicks on that link in the email is a “click.”
Solo ads are sold with a guaranteed minimum number of clicks. Prices typically range from $.30 to $.50 a click, meaning 100 clicks will cost anywhere from $30 to $50.
Why Invest in Solo Ads for High Ranking SEO Traffic?
Solo ads let you leverage the power of people on another person’s list – a list that has likely taken years to build. This means the list subscribers are used to getting email from the seller – and increases the chance they will respond to the email.
Solo ads are considerably more affordable than other forms of advertising, like Google’s PPC program. This makes them an effective way to build high ranking SEO traffic to your website.
Solo ads are completely measurable and scalable. You can continuously test and tweak your ads to ensure you are getting the best possible conversion rates.
If you don’t have a lot of startup capital to work with, you can invest a small amount in solo ads and get quite a good ROI, and repeat. Once you’ve found the right ad you know works, scale up and spend more on advertising it to maximize your traffic generation.
Writing Your Solo Ads
Make your headline grab attention. Keep the subject line short. Use keywords near the beginning of the ad. Ask the publisher to not personalize the subject line, as this takes away valuable character space from you.
Don’t make any big earning claims – this detracts from reader trust. Scan your content for spam filter triggers, and remove them. Remember, don’t sell in the ad – the goal is to drive traffic. Once the traffic arrives – that’s when the sale begins.
A few SPAM triggers include:
- Buy direct
- Meet singles
- Additional income
- Work from home
- While you sleep
- Cents on the dollar
- Fast cash
- Hidden charges
- For just $XXX
- Increase sales
- Marketing
- Month trial offer
See a more comprehensive list at HubSpot.
Write several subject lines – and test them to see which ones work the best. Ditch the ones that don’t produce the best results. Reinvest in the ones that make the most money.
Finding the Right Places to Advertise with Solo Ads
Look for solo ads in your niche. Don’t advertise to a list about Internet marketing if your target audience is not Internet marketers. Ask people in your niche about their experiences with certain solo ad providers.
Subscribe to an email list before you advertise with it, to help you learn more about the list. You’ll also be able to tell when your ad goes out.
Don’t be afraid to ask questions before making the purchase. Talk to the list owner and find out how they build the list, the percentage of clicks you can expect, whether or not they can provide testimonials from previous ad buyers, etc. With this information, you can make an informed decision about which place(s) to run your ads.
Buy a small amount of clicks to test the water. If it works, buy a bigger package. This will save you money and help you avoid scammers.
Some good solo ad markets to start with include:
The Key to High Ranking SEO Traffic
Solo ads along with blogs, social bookmarking. social media, link building and keywords are all tools to generate high ranking SEO traffic to your website.
The key to generate traffic volume is getting your name and website address out there. You want it noticed by as many people as possible, in as many places as possible.
Some, but not all of these methods may be right for your business. Some of these methods may have limited use. Do not limit yourself only to what you see in this book.
If you have an idea about how to generate traffic to your website, give it a try and see what happens. You may just strike gold in a place you otherwise would not have expected.
Make sure you take a good look at your website when looking into how to develop high ranking SEO traffic. There’s no point in driving traffic to it if you are not completely clear about what you want visitors to once they get there.
As you evaluate your website, look at the following:
- Is your design eye-catching, but not to the point where it is distracting?
- Is the website easily navigable?
- Do all links work?
- Is your copy tailored to your target audience? Will it convince them to do what you want them to do?
Do not rely on a single method or a combination of any of these methods listed in my blog posts as your only marketing efforts. Use these tactics as part of your overall marketing strategy and campaign. Do everything you can to spread the word, and you’ll see traffic grow.
Of course while we all want to go viral, there is never a guarantee that anything you produce will achieve it. Sure, going viral will help you reach your goals a lot faster, but it is consistent marketing efforts that will get you to where you need to be with high ranking SEO traffic. Optimize your website.
Systematically build links with these methods. You’ll get there!
Good luck!
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