Quality SEO links is one of the key ways search engines are able to place a value on your website. We’ve discussed back links in an earlier posts but did you know there are actually several different types of links? Some have more value with the search engines than others.
The eight types of linking, for SEO purposes, are:
- One way links
- Reciprocal links
- Text links
- Internal links
- Back links
- Post comments on blogs, make sure they are highly relevant and contribute to the “discussion.”
- Participate in forums that let you post links in your signature.
- Participate in social networking. Tweet links to your website, although it’s also important to be an active member of the community.
One way links
One-way incoming links for SEO hold the highest value and they’re created when someone links to you without you having to also link to them. You can create one-way quality SEO links by:
- Writing and publishing quality content.
- Participating in online directories.
- Writing articles for other sites, article marketing.
- Writing press releases.
- Blogging
- Social networking
Reciprocal links
Reciprocal links are powerful too. However, they must come from relevant websites. The trick is to balance reciprocal links with one-way links. Mix up your linking tactics so it looks natural to Google.
Text links
Text links are quality SEO links that contain only text. The links are contained within a sentence and when a reader clicks on them, they are taken to a different page on the same website. Generally, the text included in the link is called anchor text and it’s a great way to optimize the keywords on your page and link to an external or internal webpage.
Internal quality SEO links
Internal incoming links for SEO are a great way to demonstrate to Google and other search engines the importance of pages within your website. You’ll link to the important pages from other pages on your site.
Back links
links are one of the ways the search engines determine where you stand in the search engine results. Links help demonstrate to the search engines that you’re providing valuable and interesting content – you must be or people wouldn’t be linking to you, right?
The question is, how do you create those back links?
Content.
Writing and publishing content is by far the best and most powerful way to motivate linking. When your content provides value people from other websites and blogs will naturally link to it. However, you can also publish your content on article directors and other websites, which are relevant to yours.
Make sure to place your primary Keyword Phrase for the article in the Headline, subheadings if they fit naturally and in the first paragraph. Make sure there are no links in the body of your articles – but do include a Resource Box that contains a backlink to your website. That will create one link to your website, however if other website owners publish your article on their site then you’ll start receiving multiple links to your site.
As you’re creating and implementing your search engine optimization strategies, take the time to consider and include these linking tactics. While you may not be able to complete them all at the same time, instead focus on one tactic at a time adding to your SEO strategy as you grow.
Learn more about quality SEO links
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