Services

“…the sort of people who have been doing “new” SEO, or whatever you want to call it, that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward.”

Matt Cutts, Head of Google Webspam Team, Matt Cutts: Gadgets, Google, and SEO

“The bigger story here is that the fabric of the Net has changed; it’s a place for people to connect up around shared interests and then collaborate towards some sort of action.”

Steve Rubel, Edelman.com

“[The blog has] become a real conversation tool and forum to have a conversation with our customers.”

Brian Lusk, Southwest Airlines

“Every year the marketing landscape changes, every year the customers become more demanding, every year they’re wanting more things. You have to always be sprinting to stay ahead of the competition.”

Jacob Hawkins, Overstock.com

“SEO isn’t an entitlement program. It’s an ongoing investment that must be resourced properly. It’s not a one-hit, one-phrase paradigm. It’s not built on quick wins for trophy phrases. There are hard costs and soft costs associated with building a successful SEO strategy that deserve proper budget allocations.”

P.J. Fusco, The ClickZ Network