Archive for Social Media

Facebook Ads: The Most Targeted Medium on the Internet

Friday, October 26th, 2012

successful campaignMost marketers know that having well targeted ads means profits – And that’s what makes Facebook Ads so incredible. Facebook ads is a relatively new medium that most old school marketers have yet to tap, yet has incredible earning potential. Read on to learn the benefits of working with Facebook ads and how to make it work for you.

Target by Interest or Demographic

Want to target Christians in their late 30’s? You can do that.

Want to target high earning business-oriented individuals in their 40’s? You can do that.

Want to target people interested in Yoga? In computer programming? In entrepreneurship? In health?

You can specifically target all of those markets. Read More→

Are you ready for Facebook Timelines?

Tuesday, March 27th, 2012

As of March 30, all Facebook business pages will be in the timeline format. Are you ready for the transition?

I am proud to say that I am ready. My Facebook page is set up for the timeline format and all my customers who I manage social media for have been transferred to the timeline format.

Here is what you need to do to meet the new format

  1. Have a cover photo at the top of the page that is 851 pixels wide by 315 pixels height.
  2. Have a picture at the top of your page that is 180 pixels wide.
  3. For each of your tab pages have an image that describes the tab that is 111 pixels wide by 74 pixels wide.
  4. Arrange the order of your tabs.
  5. Take an orientation around your page to understand the new layout and see how your posts appear.
  6. Make sure to read Facebook’s Page Guidelines. You will see important information such as your cover photo cannot have information that goes in the About section such as your URL, telephone number, etc.

 

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Categories : Social Media

Facebook Networking Tools

Monday, February 27th, 2012

How to network on FacebookSo, what kind of tools can you use to do social networking on Facebook? The short answer is, anything goes. Since there are so many things you can do with the site, you’d do best to consider it a blank slate.

Since you define your experience on the site and set your own goals, you basically want to choose the activities, applications, groups, and networks that will help enhance this experience.

Here are some ideas for using the site for social networking:

  • Inbox. You can send messages to other users and accept messages from your friends.
  • Groups. Joining and participating in groups is a great way to meet people.
  • Friends. Once you find someone you have something in common with, you can add them as a friend. Once they accept, you can do things like sharing photos, inviting them to participate in groups, and encouraging them to add certain applications.
  • Applications.There are a lot of different applications on the site. Each of them helps the user engage in social networking. You can play games, send the applications to each other, take quizzes, etc.
  • Share. The ultimate way to enjoy the site and use it for social networking is to share things with each other. This goes for applications, videos, and photos. You can also invite them to join groups, and use the site to take a look at the groups your friends are interested in.
  • News Feeds. This is another important social element of the site. It is through the feeds where you can see what your friends are up to. For example, if a friend added a certain application, you have the ability to check out what they added and decide if adding it is a good thing for you to do.

Those are just a few of the examples. The site has so many resources that it’s up to you to figure out how to use them for social networking. Just make sure you abide by the Terms of Use and conduct yourself in an ethical way while using the site.

A lot of people get in trouble for not using Facebook as ethically as they could. In fact, people who are part of social networking sites throughout the world continually abuse the privilege of being part of the site and end up using tactics that are less than ethical.

These are called black hat tactics, and they could result in your profile being banned. For lasting results, don’t use black hat techniques or anything related to misdirection.

On the internet, some people will use dubious tactics such as optimizing a site for a keyword that is really popular, but doesn’t even relate to the niche. Facebook has its own version of that.

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Categories : Social Media

HOW TO JOIN A FACEBOOK GROUP

Monday, October 24th, 2011

Here are some tips on how to join a FACEBOOK GROUP

Facebook Groups for BusinessThe first is to do it from the search page. When you search for a group, you’ll be able to view a list of choices. On the right hand side of the listing, you’ll see two options: “View Group” and “Join Group”.

If you already know you want to join, click “join group” and follow the instructions. If you want to see if the group is right for you, click “view group to get more details”.

Another way you can join a group is by accepting an invite. Sometimes, you’ll get notice that you’re invited to be part of it. For example, if a friend starts a group, they may invite you to join. Read More→

Why Use Social Networking for Your Business?

Monday, July 25th, 2011

How Can Social Networking Benefit You?

Social MediaIn today’s internet terms, social networking is roughly defined as specific groups of people getting together for a specific purpose. This concept exists both online and off. However, social networking on the internet has really exploded in popularity. In fact, it is the most preferred choice. Read More→

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What Business Tools Does Facebook Provide?

Monday, May 30th, 2011

What tools does Facebook offer to help build your business?

Here are some Facebook tools  for your business to get started with:

  • Social Ads
  • Pages
  • Insights
  • Platform
  • Polls

Each of these Facebook tools are designed to help you build your brand on the site and get customers and clients for your business.

Read More→

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Categories : Social Media

Web 2.0 For Business

Sunday, April 24th, 2011

Finding Success with Social Media

While social media sites started as purely social, it has turned into something that businesses are embracing as well. Each time the internet changes, businesses need to change, too or else they won’t get the sales they want.

Now, in order to find success with sites like Facebook, a business needs to think about the very elements that make the site special and unique. The site is a place for people to socialize and participate in communities. If the business wants to sell their product or service, they need to build a community around it.

For example, if you’re an internet marketer and you want to sell information products to help other online businesses, you can start a group on Facebook that is designed to teach other marketers. If they like the group, they’ll likely buy your product. Read More→

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Categories : Social Media