Important Website Design Features

Tuesday, March 27th, 2012

The following article was written by Angela Wills of Website Design Mojo.

Angela’s next WordPress training course starts April 9th.  Coupon Code: save100 (expires March 30th)

There are someWebsite Design Checklist important features that all websites should include. When building your own website it’s a good idea to create a checklist of things that must be created in order to plan a proper site. Add the following to your list:

 

1. Contact Information

This is the most basic of design elements you need to have on your website but so many people miss it. You may think that because people are surfing around from website to website that they don’t bother to contact people and just order whatever they want and go on their merry way.

The fact is that people want to do business with other people and if they can’t tell you’re a real person from your website, and find a way to contact you through that site, then they’ll just go to another site where they can contact the owner.

This is important even if you don’t have a product or service that people will typically want to call you about. As I mentioned, your potential customers want to know that you are real and that they CAN pick up the phone and call or send you an email if need be, even if they don’t want to at that moment.

Another issue with website contact information is that people often hide it on an obscure page where no one can find it.

Try this test: Read More→

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Are you ready for Facebook Timelines?

Tuesday, March 27th, 2012

As of March 30, all Facebook business pages will be in the timeline format. Are you ready for the transition?

I am proud to say that I am ready. My Facebook page is set up for the timeline format and all my customers who I manage social media for have been transferred to the timeline format.

Here is what you need to do to meet the new format

  1. Have a cover photo at the top of the page that is 851 pixels wide by 315 pixels height.
  2. Have a picture at the top of your page that is 180 pixels wide.
  3. For each of your tab pages have an image that describes the tab that is 111 pixels wide by 74 pixels wide.
  4. Arrange the order of your tabs.
  5. Take an orientation around your page to understand the new layout and see how your posts appear.
  6. Make sure to read Facebook’s Page Guidelines. You will see important information such as your cover photo cannot have information that goes in the About section such as your URL, telephone number, etc.

 

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Categories : Social Media

An idea will only catch on if people like it; A marketing message will only become viral if people believe it. So, how do you use viral marketing to gain customers and increase your revenue stream?Virtual Assistant for Internet Marketers

As a virtual assistant and internet marketing specialist who partners with internet marketers to create free eBooks, social media campaigns and blog postings, here are three key tips that we follow to ensure our online success: Read More→

Why Internet Marketers Who Use Viral Marketing Succeed

Monday, March 19th, 2012

virtual assistant social media specialistViral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form.

Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer.

Online business owners and internet marketers alike understand the important role viral marketing plays in the success of their businesses today. Social media networks Read More→

Three WordPress Plug-ins for Better SEO

Monday, March 12th, 2012

Virtual Assistant SEO WordPressI make no secret of my love for WordPress. Besides being a great software for website design, it has so many built in functions for SEO. By using WordPress plugins for SEO you can avoid heavy coding on the back end of your website and benefit from high search engine optimization rankings.

WordPress has an abundance of FREE plug-ins to help you boost your results and traffic. Here are three WordPress SEO plug-ins to consider. Read More→

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Categories : WordPress

What is Content Marketing?

Monday, March 5th, 2012

use the 80-20 for social mediaContent marketing can go by a lot of different names such as private media, branded content, customer media and so on, but they are all essentially content marketing. This is probably one of the best ways to make sure your marketing is being truly effective.

One definition of content marketing is: a technique of making and distributing valuable and relevant content to bring in a much defined target audience with the over all objective being the creation of sales. Basically this is a way to reaching out to your customers and potential customers in a way specifically designed to attract them to you and keep them coming back. Read More→

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Categories : Internet Marketing

What tasks Can A Virtual Assistant Do?

Thursday, March 1st, 2012

WordPress, SEO, social media are what a va can doVirtual Assistants can perform pretty much any task that an onsite secretary can do assuming that he or she has the right technology in place. Virtual assistants can add exponentially to your time each day. In some cases, it can be almost like duplicating yourself so that you can focus on what earns your business money, allowing the VA to work on the tasks that are necessary but do not necessarily produce income. Here is a list, not comprehensive by any means, of various tasks that a VA can do along with the technology that helps them perform these tasks.

Social Media – Many virtual assistants are social media specialists. In fact, VA Classroom has a social media certification program specifically designed for virtual assistants to work with small business owners. A virtual assistant who specializes in social media can schedule your Twitter tweets and Facebook posts in HootSuite (3 times a day, 4 times, etc.), grow your Facebook likes, add followers for you on Twitter, design your Facebook landing page and so much more! Read More→

Facebook Networking Tools

Monday, February 27th, 2012

How to network on FacebookSo, what kind of tools can you use to do social networking on Facebook? The short answer is, anything goes. Since there are so many things you can do with the site, you’d do best to consider it a blank slate.

Since you define your experience on the site and set your own goals, you basically want to choose the activities, applications, groups, and networks that will help enhance this experience.

Here are some ideas for using the site for social networking:

  • Inbox. You can send messages to other users and accept messages from your friends.
  • Groups. Joining and participating in groups is a great way to meet people.
  • Friends. Once you find someone you have something in common with, you can add them as a friend. Once they accept, you can do things like sharing photos, inviting them to participate in groups, and encouraging them to add certain applications.
  • Applications.There are a lot of different applications on the site. Each of them helps the user engage in social networking. You can play games, send the applications to each other, take quizzes, etc.
  • Share. The ultimate way to enjoy the site and use it for social networking is to share things with each other. This goes for applications, videos, and photos. You can also invite them to join groups, and use the site to take a look at the groups your friends are interested in.
  • News Feeds. This is another important social element of the site. It is through the feeds where you can see what your friends are up to. For example, if a friend added a certain application, you have the ability to check out what they added and decide if adding it is a good thing for you to do.

Those are just a few of the examples. The site has so many resources that it’s up to you to figure out how to use them for social networking. Just make sure you abide by the Terms of Use and conduct yourself in an ethical way while using the site.

A lot of people get in trouble for not using Facebook as ethically as they could. In fact, people who are part of social networking sites throughout the world continually abuse the privilege of being part of the site and end up using tactics that are less than ethical.

These are called black hat tactics, and they could result in your profile being banned. For lasting results, don’t use black hat techniques or anything related to misdirection.

On the internet, some people will use dubious tactics such as optimizing a site for a keyword that is really popular, but doesn’t even relate to the niche. Facebook has its own version of that.

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Categories : Social Media