Content is the most powerful tool you have in your search engine optimization strategy.
I just launched my new website and business. One of the things that I spent some time on is keyword research. I wanted to make sure that I had the right keywords and the correct quantity on my site for the search engines. I made sure to follow the lessons that I learned at VA Classroom’s Internet Marketing Certification program – no keyword stuffing!
Relevant content, optimized for keywords, and published frequently can shoot your website to the top of the search engine results. That being said, there are a few strategies it helps to know when writing and optimizing your content.
#1 One page, one keyword.
Keep it simple and optimize each webpage for one primary keyword. You could include a couple of secondary keywords that might be extensions of the primary keyword. However, trying to incorporate too many keywords into one page diffuses the results.
#2 Use your keyword strategically.
There are a few prominent places to position your keyword so they’re recognized by the search engines. These locations include:
* Your headline,
* Any headings or subheadings in your content,
* And the first and last paragraph of your content.
#3 Let your words flow naturally.
Many beginners are tempted to place their keywords in every single sentence. That generally creates an article or page that’s extremely difficult to read. Instead, write your content and then go back and position your keywords using the strategy we just outlined. Make sure to sprinkle other relevant words throughout your content as well.
For example, if you’re writing about puppy housebreaking, you can also use the words potty training, or housetraining.
Having a keyword strategy for each piece of content you write and following the tips we’ve outlined will go a long way toward helping you reach the search engine results you desire. The bottom line, write quality and well focused content for your audience first and the search engines second. Because, after all, your audience is the key to profits and a successful website.