What tools does Facebook offer to help build your business?

Here are some Facebook tools  for your business to get started with:

  • Social Ads
  • Pages
  • Insights
  • Platform
  • Polls

Each of these Facebook tools are designed to help you build your brand on the site and get customers and clients for your business.

You can take advantage of these features further by visiting http://www.facebook.com/business.


Social ads are a unique feature because they interact directly with the News Feeds of the people on your friends lists. This means that anyone who has you added as a friend will be able to see information about your business directly in their profile.

This also means that you can directly control who sees your ad and achieve targeted traffic rather effortlessly. When it comes to making sales, targeted traffic is what you want.


Create a Facebook Page for your business. This is the same as your profile. By having a page for your business, you take full advantage of the site by allowing people to interact with your business. It also helps build your brand.

When someone on Facebook participates in your site, you know that you’ve won their support and potentially their business. They treat this page as they would any of their friends. People can write on the wall and participating in the experience of your page or profile.

It’s your job to encourage this interactive experience by adding applications, quizzes, games, starting a group, etc. Basically, you need to pick the activities that make sense for the brand you’re trying to build.


If you want to run a business and use Facebook as a tool, it’s natural that you’ll want to know some statistics as to who is participating in your Facebook Page and clicking on your Social Ads. This is exactly what Facebook insights are. It’s a tool that gathers data so that you can determine if your campaign is successful.

Once you gather this data, you can determine if your business, product, service, or brand are spreading virally or not. Facebook is powerful because of the word of mouth aspect. Facebook Insights helps you gauge just how successful your attempts truly are. Not only that, but it also helps you get data concerning demographics, which can help you target your promotional campaign even better.


Facebook Platform allows your programmers to design applications that will interact with the site and help enhance the user experience. In order for this to work, you have to make an application that will be fun for people to use. The idea is that they’ll enjoy the application and pass it along to their friends, which will give your business more reach and expand your user base.

There are different kinds of applications you can design. Quizzes, games, and interactive tools are all popular. For ideas, visit the Applications page on Facebook to get a feel for what designers are coming up with and which applications are the most popular. Whatever you design, it needs to help build your brand on the site.


Facebook Polls is a valuable tool that you can use to determine certain things about your business. For example, if you’re thinking of launching a product that can target a certain demographic, you can give a poll to those who pertain.

This feature works because you have access to the demographic information such as age and marital status if the users are on your friends list. You can use this information to focus your efforts on only those who are relevant.

Get started with these Facebook tools and gain an advantage for your business.